Google has unveiled a new logo for its core search services.
The change smoothes out some of the features in the letters
that make up the well-known colourful logo spelling out its name.
It said the change was needed because people were now
reaching Google on lots of mobile devices rather than just desktop computers.
The change comes after Google put its many divisions under
an umbrella company called Alphabet.
It said that the logo, and its many variations, would work
better on the many different-sized screens through which people used or
encountered Google and its services. As well as the full logo of the company's
name, it also plans to use four dots in its signature blue, red, yellow and
green colours and a single, multi-coloured capital "G" to represent
it.
Google announced the change on its official blog and
illustrated what was different via a series of animated gifs. It said the
revamped logo was "simple, uncluttered, colorful, friendly" and
represented the best of Google.
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