Live video viewing up 86% over last year in MLB’s At Bat app, thanks to addition of multitasking

 When Apple introduced multitasking in iOS 9, MLB was one of the new feature’s early adopters in its MLB.com At Bat application for iPad. Today, the organization is releasing some new numbers on what impact the introduction of split screen viewing and picture in picture has on engagement and video viewing minutes in its application. In short? The news is good. Very, very good indeed. The… Read More