Apple to introduce search ads on App Store along with changes to app review, discovery and splits

 Just ahead of its annual WWDC conference, Apple has announced a series of changes to its App Store, aimed at improving the experience for both developers and consumers alike. According to Senior Vice President of Worldwide Marketing, Phil Schiller, who took over the App Store in December, the company is working to speed up the time it takes apps to go live, revamp how it splits revenue… Read More