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Sunday, 11 October 2015

Amazon Enters Internet Of Things Market With AWS IoT


In addition to the AWS Mobile Hub, Amazon unveiled AWS IoT at its re:Invent conference, a platform created to make it easier for IoT devices to connect to AWS services so that companies can store, process, analyze and act on data these devices generate.
The new service for IoT is aimed at AWS customers and companies that now have to handle a lot of the development and infrastructure maintenance tasks for their Internet-of-Things efforts in house, according to Amazon.
At the company’s Re:Invent conference in Las Vegas, SVP Andy Jassy revealed that AWS has grown at a rate of 81pc a year, surpassing the growth rates of other companies providing cloud storage and processing.
He said the AWS cloud gives freedom for enterprises that want to innovate quickly “to say “yes” to new innovation” because they will not be held back by costs and other considerations that haunt “traditional IT”. It’s created to provide end-to-end support for managing and working with embedded devices through Amazon’s cloud.

As a poorly redacted Business Insider article about Oracle appeared behind him, Jassy added: “When you look at what they are, the old guard database solutions, they’re very expensive, they’re proprietary with high amounts of lock-in”.
During the event’s inauguration on October 6, the company announced three new AWS Partner Network (APN) Competencies.
The products span diverse areas of information technology from a business intelligence service named Quicksight, to security systems, to new tools to help people migrate databases from proprietary versions into free ones hosted within Amazon. QuickSight has been built to work with Amazon’s other AWS offerings, including DynamoDB, RedShift, Kinesis, and S3. They are charged for usage based on the size of each data record sent through the Firehose ($0.035 to $0.038 per gigabyte).
Amazon.com, Inc. (NASDAQ:AMZN)’s AWS is known best as a public cloud provider, but where does that leave customers interested in hybrid cloud?
Amazon Web Services, Amazon’s cloud platform established in 2006, is nearly a decade old, and so Amazon thinks that now is the time for AWS to be launched in a much bigger scale and cover more of the cloud market. The cloud giant also announced that Amazon RDS will support its sixth database engine, open-source MariaDB.
AWS IoT provides an SDK that makes it easy for developers to use the AWS IoT functionality from connected devices, and from mobile and web applications.

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