We're technologically informed, and we would love to take you along.

Sunday, 18 October 2015

Amazon takes 1,114 fake reviewers to court

 article image


The 1,114 defendants, collectively labeled “John Does” as the identities of the accused are not known, sell their services for as little as $5 on Fiverr, the micro-services website. Interestingly, Amazon has not gone after Fiverr itself, who would have been an easier target for Amazon as it clearly has allowed sellers to offer illegal or fraudulent services on its site , in contravention of its own terms of service. Amazon is particularly sensitive to fake reviews, as it has been plagued by them for years.

  • According to User Interface Engineering , the review system that has been on the site since day one brings $2,700,000,000 of new revenue for Amazon every year.
  • So while many think this is a wee bit heavy handed, the customer service obsessed Jeff Bezos knows that any attempt to corrupt his marketplace could spell trouble for the store that wants to sell the world’s goods.

No comments:

Post a Comment