Leading
global mobile communication app, WeChat has announced a unique
partnership arrangement with two Nigerian start-up companies to help
them grow and gain easy access to WeChat’s growing audience with various offers in conjunction with these partners.
In
October, 2015, WeChat partnered with one of the leading technology
blog, Techcabal for an ideathon titled WeChat Africabeta with the theme:
CHAT 3.0. This was organized to select the most interesting ideas from
Nigerian businesses and start-ups that can ride on WeChat platform.
This ideathon had 80 applications, out of which top 10 were chosen, among these are Pass.NG and Traclist
who are the first set of newly launched services on WeChat. Having
these services built on WeChat is an opportunity for the service
providers to create a native mobile app that can be accessed on all
smart phones (Android, Blackberry, Window’s phone and iphone) through
WeChat.
Traclist
– is an online marketplace with concentration on fashion retail that
brings the fashion merchants and buyers together on a secured and
convenient platform to transact.
Traclist
service is built on WeChat to provide a more personalized and
customized user experience. Also give up to 10% discount to users that
buy through Traclist official account on WeChat for their first order.
Pass.NG
– is an examination preparatory and testing platform. The platform aids
users prepare for WAEC, NECO, UTME (JAMB) and post UTME to get
admission into Nigerian Universities.
Pass.NG
service on WeChat offers one month free subscription for users that
subscribe via Pass.NG’ official account on WeChat during the period of
this campaign.
Speaking at the press briefing in Lagos on Thursday 3rd December, WeChat Regional Manager for West Africa Mr. Idemudia Dima-Okojie disclosed that
“with the launch of these services, WeChat is creating a vibrant
ecosystem with different services that are of value for WeChat users.”
“While
messaging is at the heart of WeChat, we are creating a platform that
goes beyond simply instant messaging, a platform that provides a set of
functionality ranging from service delivery & transactions, product
discovery, customer relationship management, ecommerce, media
distribution and much more.”
According to him, “WeChat
Official Account is an app inside an app that gives organizations,
businesses and brands the opportunity to create a native experience
within WeChat. This reduces the cost to develop a native mobile app,
reduces time to market and provides easy access to healthy base of smart
phone users.”
He
further stated that the launch of these exclusive offers on WeChat is
just the beginning. In the next few weeks WeChat will be launching two
additional services that will take the Nigeria startup story to the next
level, please watch out.
Idemudia
noted that the partnership arrangement is just one of the many ways
WeChat is helping to grow local businesses, while at the same time
creating an added value to the chatting experience.
“We
are determined to continually provide solutions to grow local
businesses, and we will always look for ways to improve the experiences
of our users through innovative thinking and features,” he concluded.
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